Inspired by the beauty and culture of Maui, Maui Jim’s mission is to spread aloha through vivid colour, clarity, and detail.

For those who appreciate the sun, Maui Jim provides more vibrant colours of the world while protecting your eyes from the harsh effects of glare and harmful rays.

Maui Jim believes colour and light are the keys to human experience. Their sunglasses show you its full spectrum, so you can see the world like you’ve never seen.